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Στο παρελθόν, η στόχευση έμοιαζε περισσότερο με το να τρέξεις μία διαφήμιση στην τοπική τηλεόραση ή σε ένα συγκεκριμένο περιοδικό, αλλά σήμερα η τεχνολογία μας επιτρέπει να έχουμε πιο μετρήσιμες προσεγγίσεις.
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